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Sustainable Clothing: Myths & Facts

Sustainability has been a buzzword for a while now, but we don't completely understand what sustainable fashion entails for all of us. We will deter ourselves from making the right lifestyle choices if we start believing in sustainable fashion myths. It's time to become aware of our environmental effect on the world and take the eco-friendly fashion discussion to the next level.

Here are common misconceptions about sustainable clothes:

  1. Uncomfortable- People do think that sustainable clothing is not comfortable. Gone are the days when you were bulky and weighed down with organic materials. On your skin, the fabric feels super smooth. It's light, breathable and cozy in your favorite outfits, exactly what you're looking for. The way to go is '#ThoughtfullyFashionable.'


  1. Unstylish- Another misconception about sustainable clothing is that it is not stylish. Sustainable garment fabrics such as Ikat are right up there when it comes to the trendy aspect. The fabric has received the vote of Madhu Jain and it has been used to create fashion-forward collections by designers such as Vidya Balan, Gautam Gupta, Alia Bhatt, Sonam Kapoor and Deepika Padukone. Ikat lends itself to all manner of items and designs, from cheerful jackets, dresses, tops and even ethnic clothing.


  1. Not much difference- Many of us say that sustainable clothing doesn’t help much to reduce carbon footprints. The apparel industry's emissions are expected to grow by more than 60 percent by 2030, according to the UNFCCC. We can only help reduce these emissions by working towards a sustainable fashion industry. By making more conscious choices and going for an eco-friendly cloth which means that we are directly making a positive change to the world where each of us will play a small role. For eg, Kotpad is manufactured from Aul tree grown in Odisha, which act as major carbon sinks. So, it goes a long way to choose an outfit made from Kotpad over a quick fashion garment.


  1. Expensive- The highest rated myth is that sustainable clothing is very expensive. Making eco-friendly decisions certainly won't burn a hole in your wallet whilst indulging in retail therapy. Kapaas N Resham provides a variety of conservatively priced outfits, while also being healthier for the world (shipping all over). Fair to assume, this is a win-win outcome!

We hope you are past all the myths and ready to welcome sustainable clothes with wide open hands in your closet :)