Upcycling sarees is an innovative, sustainable way to repurpose old fabrics into new, stylish creations. It reduces textile waste, empowers artisans, and embraces eco-conscious fashion.
Ajrak prints, known for their vibrant colors and cultural significance, are gaining popularity among the younger generation. The eco-friendly and sustainable nature of Ajrak, combined with its deep cultural heritage, makes it a favorite in contemporary fashion.
Kalacotton fabric is quickly gaining popularity due to its eco-friendly, durable, and luxurious qualities. Made from organic cotton and processed sustainably, it’s perfect for those seeking fashion and home décor that’s both ethical and stylish.
Ikat, a word derived from the Indonesian term "mengikat," meaning "to tie," is not just a fabric but a story woven with threads of tradition, craftsmanship, and timeless elegance. As a handloom label that specializes in this intricate art form, we celebrate the beauty and heritage of Ikat through our exquisite collection of saris, kurtas, and more.The Heritage of IkatIkat's history spans centuries, with roots tracing back to various regions across the globe, including India, Indonesia, and Central Asia. Each region has developed its unique style and technique, making Ikat a diverse and rich textile art form. In India, Ikat is predominantly woven in states like Gujarat, Odisha, and Andhra Pradesh, each offering distinct patterns and designs that reflect their...
In recent years, there has been a noticeable shift in the fashion preferences of Indian women, especially among the younger generation. Traditionally reserved for social and cultural occasions, the sari is experiencing a revival as a versatile and fashionable garment for both formal and casual wear. This trend reflects a growing appreciation for handloom textiles, cultural heritage, and sustainable fashion practices. Let's explore what's driving Indian women, particularly the younger generation, to embrace saris beyond traditional settings and incorporate them into their everyday wardrobes. 1. Rediscovering Cultural Heritage: Young Indian women are rediscovering the beauty and craftsmanship of handloom saris, which have been a part of India's cultural heritage for centuries. With a renewed interest in traditional textiles and artisanal...
